Understanding the concept of social proof and how it impacts your firm

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You may not be familiar with the term social proof, but you are impacted by it daily and so are your potential clients.

Social proof is a term that was created by author Dr.Robert Cialdini which refers ot the way our actions are influenced by the actions of others.

Here is an interesting article on social proof that explains why it is important for your firm and how your client reviews fit into the concept of social proof.

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